modernising the logo of a Newcastle fire safety business
27 07 2008We've begun the process of creating a website for Newcastle Fire, Health & Safety.
One of the company owners, Michelle, created an excellent draft document for us to work from and a basic logo concept.
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It looks humble but it provides us an insight into how Michelle visualises the website layout, their prefered colours, mix of product photo on the homepage, incorporation of the FPA logo and a simple menu structure. The possibility of us creating a design that is in tune with the draft and thus reaching agreement on the final draft and ultimately the website very quickly is likely.
The first stage is to redesign, modernise, the logo. It looks bright and bold as it is but very two dimensional and the square corners and sharp serif typeface make the logo hard to look at as an overall image. It's very distracting to look at and whilst the primary colours are vivid and exciting we need to either reduce their intensity or the number of colours so that it looks more singular.
The draft ideas in our first round, 9 of them are:
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Once we all agree on a logo then we will proceed to the website layout design.
Categories : Web design and the internet
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